The best fashion secrets are the ones nobody sees.
For over 20 years, Secret Weapons has been the invisible bestie in wardrobes around the world. No straps. No stress. No idea we were ever there.
It started in my garage.
Like a lot of women run businesses, Secret Weapons began at home. One garage, one domestic market, and a stubborn belief that women deserved better than safety pins and hope.
Two decades later, the same range sits on shelves across North America, the United Kingdom, Europe, Asia and the Middle East. The garage is long gone. The stubbornness is not.
What has not changed is the reason we started. Every product exists because a real woman had a real problem with a real outfit, and nobody had bothered to solve it properly.
Every product solves a faux pas.
Stick on bras for the backless dress. Boob tape for the plunging neckline. Fashion tape for the gaping shirt. Bra extenders for the day your bra decides otherwise. Foot cushions for hour six in the heels.
Cheeky branding, premium product. We have never seen why those two things should be mutually exclusive.
Critical to all of it is sourcing from the absolute best materials, working with leading manufacturers we have found through many years of experience.
You have probably already met us.
You will find Secret Weapons at Myer, David Jones, Forever New and Universal Store, alongside independent boutiques across Australia and trusted retail partners throughout North America, the United Kingdom, Europe, Asia and the Middle East.
Which means there is a fair chance a Secret Weapon has already saved an outfit of yours. You just did not know who to thank.
Trust is the whole business.
Most important to us is the trust of our customers and our partners. We earn it three ways, and we have not changed them in 20 years.
Products that work. Innovative, quality solutions that genuinely help with everyday fashion choices.
Quality assured. Every product supplied and purchased performs exactly as intended.
Real time service. When you write to us, a real person writes back within 24 hours.